Privacy Policy

This document (”Privacy Policy”) sets forth the policies of Elite Shoe Company. (“Elite Shoe Company” or “ESC” or “us” or “we”) regarding its collection, storage, use and disclosure of information regarding its customers and visitors to its website at and any subdomains of that site (the “Website”).

This Privacy Policy applies to all such information it collects, stores, uses and discloses via the Website and for the services it provides (the ”Services”). Our Terms of Use for the Website can be found at The Terms of Use govern your use of our Services. By using the Services, you accept this Privacy Policy and the Terms of Use and you expressly consent to the transfer, collection, storage, use and disclosure of your information as described in this Privacy Policy.

I. Information Elite Shoe Company collects Information we automatically collect from the Website Information you provide us by using the Services II. How does Elite Shoe Company use the information? Registration Information Technical Information Third Party Service Providers Targeted or Behavioral Advertising Mergers, Acquisitions and Similar Business Transactions Sharing Information with the Government or Otherwise Required by Law III. How Elite Shoe Company protects your information IV. What control do you have over your Registration Information? V. Links to other Websites and Social Media Interactions VI. General Children 13 and under Indian Residents Users Outside of the India Retention of Information VII. Changes to Our Privacy Policy VIII. Contact Us

What information does Elite Shoe Company collect?

ESC collects both “Technical Identification” information and “Registration Identification” Information. Technical Identification includes, without limitation, information that cannot be used to personally identify you, such as anonymous usage data; general demographic information we may collect; information regarding the referring and exit pages and URLs that customers use to reach our Website or to which our customers navigate when they leave our Website; the types of computers or devices which customers use to visit the Website; and any preferences that are generated based on the data you submit and the number of clicks on different elements or pages of our Website. Registration Information includes, without limitation, information that you provide at registration as part of your online profile with ESC or that you provide to place an order with ESC, such as your name, address, telephone number, payment information, email address, and other information you submit to us at the Website. Certain Services require you to authorize us to collect Registration Information.

Information we automatically collect from the Website

We track information provided to us by your browser when you view the Website or use the Services. This information can include information regarding your Internet service provider; the type of browser you use; your operating system; the device from which you connected to the Service; the time and date of access; the Website pages you viewed; the time you spent at our Website; the sites you visited just before and just after our Website; whether you placed any products in your shopping cart but did not purchase; and other information that does not personally identify you. We collect this information in an effort to improve the quality of the Services and to make the Services easier to use. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are a feature of web browser (Internet Explorer, Firefox, Chrome, etc.) software that allows web servers to recognize the computer used to access a site. They are small pieces of data that are stored by a user's web browser on one site to simplify subsequent interactions with that site by the same user or to use the information to streamline the user's transaction on related web pages. This makes it easier for a user to move from site to site and to complete transactions over the Internet. Cookies should make your online experience easier and more personalized.

Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Technical Information about that user and keep a record of the user’s preferences when utilizing our services. For example, ESC may use cookies to collect information regarding your visits to the Website and the products you have viewed.

ESC may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

If you wish to disable Cookies, you may do so by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the Website. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. The Website does not currently recognize browser “do not track” signals. By using the Website or Services, you agree to allow us to use cookies in accordance with this Privacy Policy. Information you provide us by using the Services

In addition to the information provided automatically by your browser when you visit the Website, you may provide us with Registration Information, such as your email address, name, phone number and payment information (including your payment or delivery address).

In order to process your order correctly and to keep you informed of any pertinent information regarding your order(s) or our company, we will collect the following Registration Information, depending on the situation:

Name, phone number and address information for shipping, billing and all transactional purposes Email address, gender, shoe size, birth month, birth day, age range (e.g., between 35 and 45), order history, and wish list for future purchases

Credit or debit card number, expiration date, and security codes necessary for processing orders/returns only, provided that such information is collected, used and stored by ESC’s third party payment processors, and not by ESC

The above information is collected or can be collected when a purchase is made, when you sign up for our online newsletter or when you sign up for an online ESC profile. If you choose to provide us with feedback through our Website, we will also collect such feedback information so that we can respond to you.

At some point during your transaction or when you visit the Website, you have the option of signing up for a profile with ESC. We will use the information you provide to us through your profile to simplify your future checkout process, to keep you apprised of past and current orders, update you with news and promotions, and to gain insight regarding your style preferences in order to better serve you. By providing us with your Registration Information through the Website or Services, you are authorizing us to collect, store and use such Registration Information, including without limitation your email address, in accordance with this Privacy Policy. Any Registration Information provided to ESC by you is controlled and processed by ESC.

How does Elite Shoe Company use the information?

Registration Information

In general, the Registration Information you provide to us is used to provide and improve the Services and to help us communicate with you. For example, in addition to using your information for order processing, we may also use the provided information to communicate to you about your order (such as shipping, returns, or order status), to solicit feedback, to provide technical support or to update you about any news (e.g., company updates, promotions, sales, etc.) concerning ESC, our products and the products and services of third parties. We do this to ensure we are providing you with the best service and products available to you and most importantly, to build a relationship with you. If you choose to provide us with Registration Information, you hereby consent the foregoing uses of that information and to the transfer to, and the collection, processing and storage of, that information on our servers located in Canada and the United States. If you would like to opt out of receiving emails from us for marketing or promotional purposes, you may contact us at, or select the “unsubscribe” link included in each of these emails. Please note that even if you choose to opt-out or unsubscribe from such emails, you will continue to receive administrative and non-promotional emails from us in order for us to continue providing the Services to you.

Technical Information

In general, we use Technical Information to help us provide and improve the Services and customize the user experience. We also may aggregate Technical Information in order to track trends and analyze usage patterns on the Website. Periodically, we might share aggregated information on usage behavior (such as order patterns or order preferences), for market research or other purposes. This aggregated information will not contain any personal information of any individual. This Privacy Policy does not limit in any way our use or disclosure of Technical Information. We reserve the right to use Technical Information in our discretion and to disclose such Technical Information to our partners, advertisers and other third parties.

Third Party Service Providers

We may employ third party companies and individuals to facilitate our Services, host the Services, provide the Service on our behalf, provide customer support, perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics, improvement of the Website’s features, etc.) or to assist us in analyzing how our Website and Services are used. These third parties have access to your Registration Information only to perform these tasks on our behalf and are obligated not to disclose or use your Registration Information for any other purpose. We use third party payment processors such as First Data to collect and store your payment card information and to process payments in connection with the Services. Any information that you provide to our payment processors is governed by each processor’s separate privacy policy instead of this Privacy Policy. We encourage you to learn about the privacy practices of those third parties. ESC neither collects nor stores your payment card information on its servers.

Targeted or Behavioral Advertising

Targeted advertising (also known as behavioral advertising) uses information collected regarding an individual's interactions with the Services, such as the pages they have visited; the searches they have made; demographical information; and the orders they have placed. This information is then used to select which advertisement should be displayed to a particular individual. For example, if you have shown a preference for a type of shoe while using the Services, you may be served an advertisement relating to that type of shoe. We may share with third party advertisers aggregated demographic information about our user base. This aggregated information may include, without limitation, information related to your use of the Services (e.g., how you interact with our Website and our partners and advertisers), your purchase history and information regarding how you used our Website and what you visited on our Website. The purposes of sharing this information with third party advertisers may include selecting an appropriate audience for advertisements. We provide aggregated information to third parties only after either removing from such information anything that personally identifies you or combining it with other information so that it no longer personally identifies you. This aggregated information does not identify individual users by name, email or other contact information. If you would like to opt out of receiving targeted advertising relating to your use of the Services, please contact us at Please note that this will opt you out of targeted ads, however, you will continue to receive online advertising via the Services; however, these ads may not be as relevant to you.

Mergers, Acquisitions and Similar Business Transactions

In the event we undergo a business transaction (such as a merger, acquisition by another company, sale of all or a portion of our assets or stock, etc.), your Registration Information and Technical Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets, business, company or stock may continue to receive, store, use, disclose, protect and process your Registration Information and Technical Information as set forth in this Privacy Policy.

Sharing Information with the Government or Otherwise Required by Law ESC cooperates with government and law enforcement officials to enforce and comply with the law. We may therefore disclose your information as listed above, including, without limitation, personally identifiable information, if we have a good faith belief that it is reasonably necessary to: (a) satisfy any applicable law, regulation, legal process or enforceable governmental request; (b) enforce our Terms of Use, including investigation of potential violations thereof; (c) detect, prevent, or otherwise address fraud, security or technical issues; or (d) protect against harm to the rights, property or safety of ESC, its users or the public as required or permitted by law.

How Elite Shoe Company protects your information

We implement security measures designed to protect against unauthorized access, disclosure or accidental loss or destruction of Technical Information and Registration Information. We further seek to protect this information from potential security breaches by implementing certain technological security measures, including without limitation, encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that this information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. Although we take reasonable steps to safeguard and prevent unauthorized access to this information, we can't be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will be able to prevent such access. By visiting the Website and using the Services, you acknowledge that you understand and agree to assume these risks. Communications you may have with us via email may not be secure unless we advise you that security measures are in place prior to your sending information. Therefore, if you choose to communicate with us through these means, you are assuming the risk of doing so and we request that you do not send or post sensitive information through these means.

What control do you have over your Registration Information?

Although we try to limit access to your Registration Information as we have identified in this Privacy Policy, we also expect that you will take necessary precautions when entering any Registration Information on our Website to aid in our security efforts.

We ask that you monitor all your credit and debit card transactions concerning ESC and immediately notify us of any suspicious transactions or any unexpected correspondence (whether through email or traditional mail).

If at any time you wish to update or remove your Registration Information from our database, please contact our Customer Service Department at +91 33 22115196 Monday through Friday, 8:00 A.M. to 7:00 P.M. IST, or via email at Please note that despite the foregoing, we may continue to send you administrative emails, until your use of the Services has ceased. These administrative emails may include, for example, emails regarding your continued use of the Services, as well as periodic updates to our Privacy Policy. You can stop using the Services at any time. Following your request for removal and your cessation of use of the Services, we will delete your Registration Information.

Links to other Websites and Social Media Interactions

As part of the Services, we may provide links to and allow you to connect to other websites or applications to allow you the opportunity to share information about ESC, our images and any news from our Website. Such websites and applications may include, for example, social media websites (such as Facebook, Linkedin, Twitter, YouTube, or Pinterest). We are not responsible for the privacy practices employed by such third party websites, applications or the information or content they contain. This Privacy Policy does not apply to your use of any third party website accessed by selecting a link on the Website or via the Services. Such third party websites have their own policies regarding privacy; it is in your best interest to review them before sharing.


Children 13 and under We will not knowingly collect, use or solicit personal information from a child aged 13 or younger. If a child aged 13 or younger has provided us with personal information without parental or guardian consent, the parent or guardian should contact us at If we learn that we have collected the personal information of a child aged 13 or younger, we will take steps to delete the information as soon as possible.

Users Outside the India

ESC is a corporation organized under the laws of India. The Website and the servers upon which the Website is hosted are located in India or in the United States. Those who access or use the Services or the Website from other jurisdictions do so at their own choice and risk and are solely responsible for compliance with local law. Please note that the Registration Information you submit using the Services may be transferred to, and collected, processed, stored and used in, India or the United States, so that we can provide the Services and the Website to you as set forth in this Privacy Policy and the Terms of Use. Please note that the level of legal protection provided in the United States or other non-European countries in which you may access the Website or use the Services may not be as stringent as that under European Union privacy standards or the privacy laws of some other countries, possibly including your home jurisdiction. You acknowledge and agree that we may collect, transfer, process, store and use your Registration Information outside your home jurisdiction, and that we may transfer to, and collect, process, store and use your Registration Information in, India or in the United States.

Retention of Information

ESC will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

Changes to Our Privacy Policy

ESC reserves the right change this Privacy Policy at any time and apply all changes as permitted by law. When we do update this Privacy Policy, we will also revise the “Last Updated” date at the top and bottom of the Privacy Policy. If we make changes to the Privacy Policy that, in our discretion, we consider significant, we will post a notice on the homepage of our Website and send e-mails to our users who have created an ESC account containing a link to the revised Privacy Policy prior to the changes becoming effective. Such significant changes will become effective 30 days following such notice. Non-material changes or clarifications will take effect immediately. Please review this Privacy Policy periodically to stay informed about our privacy practices. If you continue to use the Services or the Website after we post an update to this Privacy Policy, you indicate your acceptance of the updated Privacy Policy.

Contact Us

If you desire not to receive information about products or services we think may be of interest to you or if you wish to access, delete or correct any information you have provided to ESC, please contact us by sending an email to

If you have any questions regarding this Privacy Policy, the practices of the Services or the Website, or any information you have provided to ESC, please contact us by sending an email to

Contact us by postal mail:

Elite Shoe Company 7, Grant Lane Kolkata 700012, West Bengal India

Contact us by phone: +91 33 22115196

Last Updated: This Privacy Policy was last updated on August 01, 2015.

© Elite Shoe Company

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